The difficulty of marketing the Collingwood AFL captain’s house

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In a quiet winter market, the agent needed to maximise exposure but also needed to keep things as quiet as possible for the footy star and his family.

A four-bedroom, four-bathroom house with large studio above a double garage at Addison Street, Elwood, Victoria. Sold by private sale for $6.5 million.The side view: Marketing material highlighted the side of Collingwood captain Scott Pendlebury’s house, rather than the street frontage, to protect the family’s privacy.Because it’s a standout property and it’s a difficult one to replace. You won’t be able to find it again.I can’t comment on the sale price.

Long time, slow market: the four-bedroom, four-bathroom house with studio above a double garage sold after seven weeks on market for $6.5 million.

 

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