About 50 people turned up to watch the in-room auction of 23 Swan St last night, with an additional 40 viewers tuning in online.Three out of the seven registered bidders fought for the property after bidding opened at $6m before shooting up in $100,000 increments to reach the $7m reserve.
Bidding became more sporadic before the gavel dropped on the holiday maker’s final online bid of $7,315,000.Auctioneer Andrew Cooley from Avenue Auctions said the property’s deep waterfront regardless of the tide, along with its level, north facing aspect on 1,017sq m meant it was a rare find.“It is a generational property. It’s the type you buy and never sell – you’re there forever.
The property was well-known locally thanks to its visible position on the water – especially at Christmas when it was covered in fairy lights.“When we described it as a truly iconic property on the Pork Hacking it was for real – we weren’t exaggerating.”In order to give them peace of mind they ran a four week campaign to create a sense of occasion while never wavering from the $7m guide.
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