China-made $50 Penfolds wine comes with its own emojis

has gone on sale in China for $50 per bottle as parent Treasury Wine Estates tries to lure a new generation by including a QR code on the back label with 24 animated emojis so people can use them in social media messages.

Penfolds managing director Tom King said the new wine, made with grapes sourced from the 2020 grape harvest in the Ningxia region in China, will in no way undermine the Penfolds brand and its luxury following, whereThe China-made wine is under the One by Penfolds brand, where the company is extending the core Penfolds brand and eyeing a younger generation. “Not at all. This is us putting our toe in the water,” he said.

The back label of One by Penfolds has a QR code for downloading which contains a set of 24 animated emojis with symbols including a lighthouse, a panda, a teapot and a skateboarder with subtle One by Penfolds branding. The company hopes people will use them on social media sites including the popular Chinese instant message services such as WeChat.The One by Penfolds range will be backed up in mid-2023 by three other wines from different countries, two from France and one from California.

Penfolds is Australia’s nord stream.

China bans Australian wine. Australia opens up wine manufacturing in China to satisfy the Chinese? How stupid are we!!

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