While many have felt the pinch of the cost-of-living crisis in the post Covid-19 world, the catalogues dug up over the past decade show just how drastically things have changed.One catalogue taken from the archives in 2014 shows a 24 pack of Kleenex toilet paper costing just $10, with the same product costing $13.50 at Woolworths today.
At the moment, chip fans can get the same product for double that at $4, on sale from the usual price of $5. A block of Bega cheese used to put shoppers back just $4 at Coles, with the same product now costing $7.50. Catalogues in 2022 show a 10 pack of Easter eggs costing just $3.75, meaning eggs were about the same price in 2016.Just two years later in 2024, the “hunting eggs” come in a pack of 24 and cost shoppers $12.50. This means the eggs are 50c a pop.Supermarket prices have been a hot topic since inflation and the cost-of-living crisis began hitting Aussies last year.
Repeated interest rates have also hit business and households hard, with fuel prices soaring to new highs, power bills doubling and rents hitting unprecedented levels. Politicians from all sides have been heaping the pressure on the supermarket duopoly in recent months after Coles and Woolworths returned profits that exceeded $1bn last financial year.Both Coles and Woolies have previously denied engaging in price gouging.
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