The term is used when a manufacturer reduces the size of an item but it doesn't reduce the price.Consumer advocacy group Choice has collected tip-offs from consumers and compared it with their own data to find the latest examples of products that are getting smaller."Red Rock Deli's range of deli-style dips has also undergone cutbacks, with its 150g tubs shrinking to 135g between December 2021 and the time of writing ," Choice said.A 200g bag cost $2.
Community Co owner Metcash told Choice it recently moved the production of its hot cross buns to a different maker and this manufacturer's capabilities had dictated a reduction in pack size to 450g. Red Rock Deli dip maker Obela said the cost of producing these products had gone up "substantially" and this was why they had decided to downsize.
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