“I saw it on TikTok” – five words that sum up the influence of one of the biggest social media platforms operating today.
In the same period, investments in advertising and marketing on TikTok generated $1 billion in direct revenue for Australian businesses.“Millions of people have visited a restaurant or shop, or purchased music or bought concert tickets after watching TikToks,” an Oxford Economics spokesperson said.The former travel writer opened her Fortitude Valley dessert emporium, Brooki Bakehouse, in 2022.
“TikTok is a driving force for discovery and there is a strong sense of two-way communication between creators and consumers,” Saward said. Brisbane said TikTok had given the family-run business the cash flow to be ready to export products, something they said would not have been possible without the platform.
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