Two years ago, Rachael Akhidenor had a breakthrough moment in a yoga class. Sat on her mat, she looked around the room and realised she was the only person of colour present.
"I couldn’t unsee it. It was everywhere ... I noticed [the industry] was really singularly focused on one type of person … white, female, thin and privileged," says Akhidenor, whose parents' heritage is Greek and Nigerian. "It completely shifted my perception." Akhidenor describes her line of crew neck T-shirts – which sport the term "Self Care" – as "wearable activism", as more young people seek to make a statement about their values or advocate for change through clothing . There are bigger steps to be made, but she believes this kind of subtler change plays a part too.Akhidenor is deliberate about centering inclusivity in her brand's imagery and messages on social media.
Prominent Australian meditation teacher Manoj Dias has been vocal about wellness' lack of diversity over the years. He says increased representation is crucial to ensure nobody is buying into the idea, consciously or consciously, that "this is not for me".
Right.... So lady is uncomfortable with the proportion of white people in her yoga class Apparently doesn’t have any suitably non white friends to join her And it’s an ‘equity issue’ And it’s a ‘fight’ FFS
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