Olivia Wirth, former boss of Qantas’ loyalty business, has been appointed to lead Myer as executive chair and chief executive, as the department store seeks to incentivise customers who are pulling back on their spending as cost-of-living pressures mount.
“ all started with airlines and retail jumped on the bandwagon 20, 30-odd years ago. I think those guys will always be at the forefront of it, so we’re excited at what she will bring to the strong team we have in place here,” King told this masthead. Wirth said in a statement to the ASX that she was honoured to lead one of Australia’s most iconic businesses and enduring retailers.“The next chapter in Myer’s story requires us to continue tackling some significant challenges and meet the changing needs of our customers. I am focused on delivering improved outcomes for our valued customers, team members and all Myer shareholders,” she said.
Qantas’ frequent-flyer program has about 15 million members. The airline faced significant backlash from customers, shareholders and politicians last year amid high airfares, poor customer service, a high number of delays and cancellations, together with difficulty redeeming frequent-flyer points. As part of the board changes, Myer also announced that non-executive director Gary Weiss has been appointed as deputy chair and lead independent director, a newly created role.
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