'Please take me seriously': 10yo sends Qantas boss letter asking how to start an airline

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Alan Joyce dishes out some trade secrets and delivers a masterclass in viral marketing as he responds to a letter from a 10-year-old hoping to get into the aviation game.

"First, I should say that I'm not typically in the business of giving advice to my competitors. Your newly appointed head of legal might have something to say about that too.

Mr Joyce offered up some sage advice and, in the process, delivered a masterclass in seizing an opportunity to weave advertising into a cute post that would go viral on social media. "I would like to invite you to a Project Sunrise meeting between myself, as the CEO of Australia's oldest airline, and you, as the CEO of Australia's newest airline," Mr Joyce wrote.Alex Jacquot's full letter:I have already started some stuff like what type of planes I'll need, flight numbers, catering and more. I'm the CEO of the airline, which by the way is called Oceania Express.

 

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Should've asked Joyce what to do when the pilots go on strike.

Alan Joyce doesn't know how to 'start' an airline. He aguably knows how to 'run' an airline.

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