Pizza Hut has been fined $2.5 million for sending more than 10 million spam marketing texts and emails in four months.by the Australian Communications and Media Authority found that between January and May last year, the pizza chain sent 5.94 million texts and emails to customers who hadn't consented or had withdrawn their consent to receive marketing.
"The public expects more from businesses who are using their data. They have a right not to be sent marketing messages if they haven't consented or have chosen to unsubscribe." She said there was "no excuse" for not adhering to Australia's spam laws, which have been in place for over 20 years. "It is particularly disappointing when well-known businesses with large customer bases fail to meet their obligations in the way Pizza Hut has."Pizza Hut has also committed to appointing an independent consultant to review and improve its compliance with the rules and to report regularly back to the ACMA.Other major Australian companies caught out by the rules in the past year include
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