It seems like a harmless enough suggestion: the rise in popularity of AFL women's, known as AFLW, means AFL men's might need a rebrand too.
Referring to the men's competition as AFLM, perhaps, would acknowledge that the success of AFL women's means the men's game can no longer simply be considered the"default" or"premiere" competition. Indeed, it was in precisely such low-key fashion that associate professor Kate Seear of the Outer Sanctum asked football operations manager Steve Hocking on ABC Radio when AFL headquarters would rename the AFL as AFLM.
As Seear put the idea out there, Hocking — and head of women's football Nicole Livingstone — at first sat quietly before Hocking politely offered only that the AFL would be"all ears" to such a change in the future if it was supported by a public groundswell. Peta Searle is the only female senior coach in the AFLW this year — and she only got a leg up into coaching footy in a man's world because a champion saw it right to kick her the ball of opportunity.Fans have weighed in online and on social media.
Drop the 'W' and it all becomes just 'AFL' seems pretty easy.
There’s no split. You don’t rebrand an organisation just for the sake of it; it’s only done if there’s a strong and pressing business case. No one has yet made a business case for rebranding the AFL. And let’s not gloss over the disrespect being shown to the existing AFLM
The true test will be when the aflw starts charging the same price for tickets to watch the games as the men's comp and we'll see how successful it is you can't judge it while your giving everyone that turned up a free ticket to watch the games
You know were due for a global catastrophe when the wealthy fat bureaucrats start getting triggered over a stupid letter. It’s the AFL, and the women can be whatever. The AFL brand is over 100 years old. The female league is a gift from the AFL. Let’s be honest here.
B for Bogan Ball
If the want equality shouldn't they play in the men's competition? This is like replacing the male walking figure at pedestrian crossings with women figures. Pointless.
I'm not sure where Kate get's the idea that there's equal status between the two leagues. It's not even close to equal standings.
Gender is a social construct the women should play in the afl with the men
No just activists & others pushing women’s game as AFL standard ...the $3 entrance fee wouldn’t even pay the gate attendants. A grass roots comp pretending to be professional....give us a break pushing the women’s agenda all the time...
Carry on building your case to be paid subscriber only. I noticed the BBC did a great job over the years and the future’s looking brighter every day in OZ. Back to you ABC...
No one gave two stuffs about it until it latched on to the men's competition branding. Are these AFLW 'teams' paying marketing rights to the AFL men's teams that facilitate their existence?
What is the letter? I'm not falling for this clickbait article
Does Australia's premier netball league have gender identification in the name?
Is it 'U' for 'useless'?
After yesterday's farcical headline, you dolts don't deserve to comment on this matter.
The AFL was an existing competition, the women's league was new and therefore needed the W to stand alone.
defund and rebrand the ABC!
No thanks.
This is surely gonna win you gal's a lot of friends
both comps should just be called AFL
No
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