NSW unveils tourism campaign to draw in domestic, international travellers

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The NSW government has unveiled a new tourism campaign to sell the state to domestic and international visitors as it reopens. The government says it is aiming to see visitor expenditure grow to $65 billion by 2030.

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Premier Dominic Perrottet and Tourism Minister Stuart Ayres on Sunday launched the advertising campaign, titled Feel New. "Too often we've relied on on the buildings, the Bridge, the heart of the Opera House and the harbour," Mr Ayres told reporters. Mr Ayres said the campaign was already in the works before the pandemic hit but it would help the industry get back on its feet as domestic and international borders reopen.Source:"We think it's a way of saying to every single tourism operator who has done it tough over the last 20 months that we are right behind you," he said.

 

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Well we love in hope don't we? Australia is known around the world now as a pariah country thanks to the tyranny of Dan, Gladys & the Chook. UK, USA, Poland & many others protested on our behalf. The campaign bringing them here better be bloody good!

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