A $10 million tourism campaign has been launched by the NSW government ahead of international travel restrictions easing next month.From November 1, international arrivals who are fully vaccinated will no longer have to enter hotel quarantineThe campaign is part of a new $500 million tourism lifeline announced by the government last week
Tourism Minister Stuart Ayres said it would be used for many years to come internationally and domestically.The advertisement highlights the state's natural beauties such as Mahon Ocean Pool at Maroubra."What we haven't seen in the last 10 years is a 'brand campaign', which looks at what happens when you come to NSW," Mr Ayres said.
Just last week, the Premier announced fully vaccinated people from overseas would be able to travel into NSW without entering mandatory 14-day hotel quarantine. "The reality is when people think of Australia, they think of New South Wales, they think of Sydney."On November 1, people from Greater Sydney would also be able to travel into the regions for holidays and Victorian residents who are vaccinated will be welcomed back.
The campaign is part of a recently announced $500 million tourism package that also includes $50 "Stay and Rediscover" accommodation vouchers. There will be another advertisement that focuses specifically on Sydney, particularly the hospitality industry.The tourism sector in NSW employs more than 300,000 people, generates more than $38 billion in economic activity and expenditure and the government aims to take that to $65 billion by 2030.
A pity O/S Australians with mixed doses aren't recognized as fully vaccinated in order to enter quarantine-free after 1 Nov! bringaussieshome Auspol brokenhearted
Seems very generic and underwhelming.
... and more on perving
Seems like you can do these things anywhere in Australia. Remember Queensland’s “beautiful one day perfect the next” campaign? advertsing toursim
That is a “brand” campaign? Probably a nice domestic campaign to be run by Tourism Australia. International?
Less focussed on the forests they're knocking down faster than the Amazon.
Yeah cuz their government keeps destroying them
Feeling Good was not written by Nina Simone. And it’s a strange choice for advertising travel to NSW Australia.
'Come to NSW with your money! Please. Please....?'
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