‘Not one shirt had ever fit them right’: the rise of individualised fashion

  • 📰 GuardianAus
  • ⏱ Reading Time:
  • 52 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 98%

Australia Headlines News

Australia Latest News,Australia Headlines

Eschewing the excess of fast fashion, a new breed of Australian designers are making a mark with clothes that are customised and made on demand

Melbourne designer Courtney Holm of A.BCH: ‘The standard sizing system is flawed.’ Photograph: Ellen Smith/The Guardian

For Nolan, the process begins with a client consultation that lets her find out what the customer needs from her garments. She says made-to-measure allows her to make “garments for the body and for the client’s life” – things she describes as being the “crux of a good product” that have been “diluted” by current ready-to-wear clothing.

Both models are quite a departure from the pervasiveness of fast fashion that capitalises on a consumer desire for immediacy. Bigeni’s process takes a couple of weeks because he is making everything in-house, while Nolan’s can take up to two months, as her patterns are cut in Melbourne but her workshop is currently in Suzhou, China.

She says 60% of her revenue comes from selling sizes 14 and 16. Incidentally, according to the Australian Bureau of Statistics, this is the average size of women in Australia even though many of the brands that presented collections during Australian fashion week don’t make clothes over a size 12.Photograph: Ellen Smith/The Guardian

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

This is a great idea. Mass produced junk clothing is appalling. We are very poorly served by retail in Australia, cheap and super nasty.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 1. in AU

Australia Latest News, Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Parents have the right to ‘insist’ children are ‘not taught certain things’Good old Pastor James hey 😂 Is this the British Education secretary that quit after 2 days ?
Source: SkyNewsAust - 🏆 7. / 78 Read more »

Victorian government ‘not considering’ further COVID-19 mandatesSenior Minister Ben Carroll says the Victorian Government is not considering further mask mandates or lockdowns, just 24 hours after the state's health minister refused to rule out bringing back COVID-19 measures. they won’t do it until they “win” the election, then they will ..watch this space! The vaccines are useless so WHY not, Dan? Authoritarians never say they are authoritarian... they just do authoritarian things
Source: SkyNewsAust - 🏆 7. / 78 Read more »

Labor learns government is not so easy as it seemed in oppositionOPINION: It is silly that a prime minister should have to justify his trip to the NATO summit. But that’s the upshot of complaining your way into office. He doesn’t have to justify his trip to NATO - end of story The bitter who can’t change or move forward are the ones complaining. The rest of us can see the value of what’s happened for the last month. Coorey opinion …….worthless. AlboMP JEChalmers $15000 increase in pay including the stage 3 tax break for Politicians who earn over 200K - no one left behind! Yes normal Australian people - didn't take long to let Australians down- you said it would be easier under your Government! but it isn't!!
Source: FinancialReview - 🏆 2. / 90 Read more »

‘Not fair to Zoe’: Teals back away from state push in Brighton, Caulfield, SandringhamThe community independent group that spearheaded the teals’ victory in the federal seat of Goldstein has decided not to support candidates in nearby Victorian seats of Brighton, Caulfield and Sandringham at the state election. | paulsakkal paulsakkal Brighton, Caulfield & Sandringham, which are situated in & around the Goldstein area, now unlikely to have a funded Independent to challenge Liberals. David Southwick who holds the seat of Caulfield by a thread, waves off the Teal challenge. Labor can still take the seat tho. paulsakkal What would be the point of trying to take away seats from the Liberal opposition party? They could target Labor seats, but of course they won’t. paulsakkal Who is this 'Community Independent Group' ?
Source: theage - 🏆 8. / 77 Read more »

‘It’s not normal, what I’ve seen’: the rise and rise of rapper Tasman KeithThe Gumbaynggirr artist counts one Peter Garrett among his fans. But when success came, he found himself overwhelmed with traumatic memories
Source: GuardianAus - 🏆 1. / 98 Read more »

Gender inequality is not about behaviour, it’s about biasYes, positive policy change is always welcome. But achieving the cultural revolution Australian workplaces sorely need requires more people at the table. | By Jamila Rizvi “women who are excluded by unconscious bias, belittled by mansplaining, overlooked for promotion, always asked to “help out” and take the coffee orders” Complete garbage. Happens precisely nowhere. smh 'Unconscious biases' 'Biases' we have when we're asleep, presumably?
Source: theage - 🏆 8. / 77 Read more »