‘No cookie-cutting’: bespoke hotels arrive in regions

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A pandemic-inspired travel boom in Australia’s regions is opening up opportunities for bespoke hotel operators setting up shop in east coast holiday and tourism destinations. | Annie Reid Tourism

A pandemic-inspired travel boom in Australia’s regions is opening up opportunities for bespoke hotel operators setting up shop in east coast holiday and tourism destinations.

Karl Fender, co-founder of Fender Katsalidis Architects and the project’s director, said the new hotel offers a unique, rural Australian experience, with all rooms and their private balconies having panoramic views over the picturesque valley to distant ranges.“The visit unfolds as a series of subtle, gently surprising experiences, which will soon be further enriched by the accommodation building.

Two examples include the Metung Hot Springs Resort and the 12 Apostles Hot Springs Resort in Victoria. Both focus on high-end pampering and wellness and feature environmental sustainability and design as key attributes. Gone are the days of a hotel room with buffet breakfast. A great hotel experience needs to be tied to an incredible hospitality experience.The chef recently bought the historic Rockley Pub and an adjoining block of land, with big plans to put the tiny NSW town on the map.

Beyond that, he wants to build 14 upmarket villas on his new block next door, open a bakery, or general store, and provide a genuine lifeline to the town in which his ancestors married in and lived nearby.

 

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