Park Kyu-young in Netflix Korea’s pre-Squid Game hit, Sweet Home.“In Korea, we have a very well-established system where cinemas and broadcasting channels have been producing great content in a very competitive environment for decades, and the audience expectation around the standards of that content is super high.
“That’s just the beginning, that’s where we start. And so, we have this belief in Korean content that, ‘Okay, if you make great content in Korea and it works for the local audience, then we have a shot at making it big across the world.’”“When we produce or license a show and put it on our service, we make sure the original vision of the creator is conveyed to the end user. That’s why we invest so much in the dubbing and in the subtitles,” Kang says.
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