P Corporate Advisory has quietly started seeking a buyer for Australian marketing research services business FiftyFive5, on behalf of shareholders including private equity firm Mercury Capital.P’s deal makers have gone to a small group of trade players and private equity firms, testing their appetite for FiftyFive5 ahead of what looks like a tightly run auction.
FiftyFive5 is a market research consultancy that was founded in 2010 and has more than 200 staff across offices in Sydney, Melbourne, Auckland and Singapore.
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