Chief Operating Officer for Maserati Australia, New Zealand and South Africa Glen Sealey says COVID-19 has not had as large impact as it could have on the company because of its “strong brand equity”. “Downturns like this people look for value when times are tough, Mr Sealey told Sky News. “What you’ve done with your brand prior to going in is so important to how your brand performs during such a time. “That value equation has to reflect not just your product but your brand equity.
” Maserati in Australia has had extraordinary sales growth over the past five years. Mr Sealey said the company has fallen by 16 per cent but in a market that’s down over 20 per cent so it’s “holding ground so to speak”. “Certainly 2019 was a planned decrease and 2020 COVID-19 has obviously caught us by surprise,” he said.
Source: News Formal (newsformal.com)
Think_TV I see Masareti is getting their moneys worth from paying to promote hate speech on Sky Lies
Think_TV translation: rich people are recession proof lol
Think_TV Great to see some coverage of potential real victims..😏😏😏😏😏😏
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Source: SkyNewsAust - 🏆 7. / 78 Read more »
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Source: SkyNewsAust - 🏆 7. / 78 Read more »
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Source: SkyNewsAust - 🏆 7. / 78 Read more »
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Source: SkyNewsAust - 🏆 7. / 78 Read more »
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Source: SkyNewsAust - 🏆 7. / 78 Read more »
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Source: SkyNewsAust - 🏆 7. / 78 Read more »