Ka-ching of steel: Melburnians splash the cash in regional Victoria after bursting out of lockdown

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Eager-to-spend urbanites off the pandemic leash are driving a regional hospitality revival beyond expectations, credit card data shows, but some say it may be a short-lived recovery.

Melburnians eager to escape the city after the abolition of the 'ring of steel' dividing them from the rest of the state are splashing record amounts of cash in regional Victoria, according to the latest credit card data from the NAB., spending by Melbourne residents on accommodation, cafes, restaurants, pubs and bars in regional Victoria has surged well above last year's average.

"People are booking accommodation months in advance, even after the school holidays are over," Ms Rynski said. Victoria's north-east region is again luring outdoor adventurers, but will it start losing visitors to Noosa, Byron Bay and the Gold Coast? "For as long as people can't travel overseas but still want a break, then it will stay busy for quite a while, but it's hard to tell how long this influx lasts," Ms Cudmore said.for tourism operators, and warned the tap could be turned off as more travel restrictions eased.

 

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