Before September's draw, a $42 million jackpot was big enough to start attracting irregular players. But after the $150 million draw, the "FOMO point" has now jumped to $70.5 million, Mr Carducci said.
Ticket sales will then fall about 7 per cent next year, Mr Carducci predicts, as it becomes harder to excite players, cutting about 2 per cent from Tabcorp's earnings next financial year.Tabcorp changed Powerball's rules in 2016 to make division-one jackpots rarer but bigger. In January, a Sydney woman became the Australia's largest-ever individual lottery winner when she took out a $107 million prize.
That initially caused a large spike in ticket sales, but also bumped up the "FOMO point" from $US171 million to $US280 million. Ticket sales fell in the US from 2017 onwards.Greg McKenzie Morgan Stanley analyst James Bales said in a note this week that after 13 jackpots in 13 weeks, lottery ticket sale volumes were up about 30 per cent in the year to date versus the same period last year.
The bigger the Jackpot; the bigger the number of Losers.
Too big to win
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