But market analysts are now considering whether large, attention-grabbing jackpots actually result in people buying fewer lottery tickets in the long run.
Before September's draw, a $42 million jackpot was big enough to start attracting irregular players. But after the $150 million draw, the "FOMO point" has now jumped to $70.5 million, Mr Carducci said. J P Morgan based its modelling on the US, where Powerball hit a record high jackpot of $US1.6 billion in January 2016.
Morgan Stanley analyst James Bales said in a note this week that after 13 jackpots in 13 weeks, lottery ticket sale volumes were up about 30 per cent in the year to date versus the same period last year.
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