It will demand an iron will, but it’s not too late for Albanese to change track

Each of these was a stupid and avoidable mistake. Together, they looked terrible, and Albanese deserved sharp criticism for his lack of campaign preparedness. But how can you determine the import of each for an actual Albanese government? This depends entirely on speculation.

Morrison, in his attacks right now, has two advantages. The first is that he has one clear attack. The second is that this attack plays to the media’s preference. The perverse difficulty for Labor is that the various government failings last week offered confirmation, not revelation.

Most troubling for Labor is that voters’ ignorance of its policies has left Albanese vulnerable to the government’s message he is negative. This may be what stopped Labor attacking as hard as it needed to last week. It is clearly caught between the many things it feels it should do: introduce Albanese, announce policy, attack hard but avoid seeming carping.Only so much can be achieved by either side in the five weeks that remain.

Some sharp choices will be necessary: a discarding of superfluous elements. Campaigns often resist change, worried about the message of panic it might send. The truth is most people will not notice. It is never too late to shift strategy, and there is no shame in it – certainly less than in heading to avoidable loss. Still, to make changes in the middle of a national campaign demands imagination, agility, self-belief and iron will. Whether Albanese has these we are about to find out.

Jacqueline Maley cuts through the noise of the federal election campaign with news, views and expert analysis.

mrseankelly If Labor want to win they should put Kristina Keneally upfront. Albo is too decent a man

mrseankelly The SMH complains about the media coverage of the election. The SMH is meant to be Australia’s premier newspaper. Are you complaining about yourself a and your friends in the ABC? Both of you have been running defence for Albo - but it’s not working!

mrseankelly Mr Albanese, keep doing what you are doing. Australia needs you,

mrseankelly Labor campaign strategy is so weak and passive. With the gaffes the PM had in recent times, you would have expected Labor to latch on it and hammer home. Missed opportunities everywhere

mrseankelly An iron will from each-way AlboMP? You really are waiting for a miracle, aren’t you? auspol ausvotes Albo

mrseankelly In the time of war and pandemic, which team do you want to lead the country? It’s not an idol contest of Albanese vs Morrison.

mrseankelly MediaRoyalCommission LNPLast Vote1Labor AlboForPM

mrseankelly Compare the pair, Morrison and his gang of criminals or Albanese with the best team of I think, we have had in parliament for many years. It's going to be a tough time, but he and his team can do it.

mrseankelly People now seeing the real Albo and it's not pretty

mrseankelly If The Sydney Morning Herald wanted to be taken seriously, these would be the headlines!

mrseankelly Albo with an iron will..... 🤣😂🤣😂🤣🤣😂🤣🤣😂🤣

mrseankelly Yes Mr Speaker

mrseankelly Do you know how it feels to earn seven thousand dollars a week after a long time looking for work? 🥰 I can't thank you enough for your kindness. Levisdoustov

mrseankelly Unfortunately for Albanese he is just not the man for the job, never was and never will be. End of story.

mrseankelly Media continues to show they are part of the Morrison Government propaganda campaign MrSpeakerGaffe mrspeakermrspeakermrspeaker

mrseankelly Vote for Morrison

mrseankelly no one is interested in Rupert's Opinion.

mrseankelly it seems as if every journo in australia is touting for a job as media advisor to the alp or lnp ,somewhat unseemly isnt it ,

mrseankelly Sure conduct a fake poll when most young voters are on holidays...give us a break Stick on to ICAC Albo. Strengthening ICAC to prosecute friends and relatives who know the corrupted but refuses to report now.

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