It was classic Musk, but Tesla’s growth story is changing

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OPINION: Elon Musk showed on Tesla’s earning call that he’s lost none of his swagger. But the growth outlook for the electric vehicle giant is shifting in subtle ways.

of the company and founder Elon Musk by veteran tech analyst Dan Ives.

And, as always, he delivered plenty of blue sky, suggesting that selling Tesla’s full self-driving technology to existing Tesla owners could result in “the biggest asset value increase of anything in history”.There was even a little market commentary, with Musk declaring that the US Federal Reserve ran a grave risk if it raised interest rates above the long-term rate of return of the S“So basically, the Fed is at risk of crashing the value of all equities,” Musk said.

But he also emphasised that the price cut had supercharged demand, with orders in early January running at twice the rate of production.“Thus far in January we’ve seen the strongest orders year-to-date … in our history,” Musk said, revealing that the company had actually slightly lifted prices on its Model Y vehicle in response. “We think demand will be good, despite probably a contraction in the automotive market as a whole.

Second, chief financial officer Zachary Kirkhorn said Tesla’s automotive gross profit margin, which slumped from 32.9 per cent in the March quarter of last year to 25.9 per cent in the December quarter, can hold above 20 per cent.

 

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