‘It’s a control thing’: why are we so fascinated by super-organised homes?

sells packs of 90 labels, including ones for bread crumbs, chia seeds and, alarmingly, food colouring, the least decantable substance sold in supermarkets.

It’s easy to dismiss this as a fad, but look closer at 10 glass jars lined neatly on a shelf and you’ll see a reflection of yourself. The rise of the highly organised home reveals something deeper about the way many live today – and it can’t be separated from modern capitalism, the pressures of domestic labour, social media and ever-increasing anxiety rates.

“Everything I do – everything – is centred around time and saving it and maximising it,” Rendall says, sitting in her kitchen in an oversized white jumper, black leggings and pink fluffy slippers. Rendall’s food is organised so she can bulk buy and cook once a month – meals are kept in fridge-freezer drawers marked with the days of the week.

Still, not everyone loves Rendall’s lifestyle. “I don’t understand why it gets people so mad – like, SO mad,” she says. Rendall sees it as her job to educate hateful commenters about the benefits of home organisation, but she knows they’re right about one thing: the squash. In a cupboard that holds cups and mugs, Rendall has three corked glass bottles filled with red and yellow liquids; on the side of each is a swirly white word, “squash”.

Source: Real Estate Daily Report (realestatedailyreport.net)

Um… I’m not.

I’m not. I’d rather spend my time talking to my friends, my kids, my family, reading, music, watching TV.

No it’s only the people that work in retail and they organise their house like it’s a supermarket

Also super organised clinics😊

It’s a maintenance thing. When your home is organised, it’s easier to keep it clean and free of clutter and waste. It’s a similar concept to children’s toys. When they have a sea of “things” around them, their possessions start to lack sentiment value or importance.

[Narrator's voice] 'We were not actually so fascinated by super-organised homes.'

Nope. Homes like this scream it’s a house not a home. Homes feel comfortable, welcoming, safe and aren’t perfect. A control freak would have a place like this.

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