'It made a powerful impact': ABC chair says AIDS campaign worked

ABC chair Ita Buttrose says the government needs to adopt a consistent message when informing the public over COVID-19."One or two authoritative ones all singing from the same song sheet would deliver a better, more consistent, public health message. For instance [on Monday] morning Victorian Premier Andrews announced a four-week state of emergency. So has the ACT government.

"The messages were the same in every state and territory of Australia. It was a national, bipartisan approach."newspapers, Ms Buttrose was asked to join the AIDS/HIV public education campaign in 1984, at the request of Dr Neal Blewitt, the then health minister in the Hawke Labor government. She worked with the head of the AIDS taskforce, Professor David Penington, who had just returned from the AIDS Congress in Paris in 1986, with the news that the risk of the disease spreading into the heterosexual community had been firmly placed on the international agenda. He told Dr Blewett there was a need for a campaign to shock the public to be alerted to the dangers of HIV/AIDS.

which warned of the deadly scourge of HIV/AIDS, and became one of the most successful television and public health campaigns.

Such a ridiculous, false equivalence. AIDS was first discovered in 1981 and those ads were put out in the late 80's. YEARS after the disease started. This virus is only 4 months old.

Morrison appointed her he had made massive mistakes 👎

I am critical of the Morrison government , the criminals shouldn't even be in government.

I think she needs to look after her own problems the ABC is a left wing JOKE

What about stopping the anti-Morrison derangement at the ABC? auspol

only mixed messaging is coming from everyone else apart from government health department. This is a new virus so every day is different as new information comes to light. Would be a good time for MSM to put the benefit of the population first at this time instead of themselves

Oz AIDS campaign was very late in getting message out. I remember. “Free Love” era became very scary. Some thought Grim Reaper ads were too extreme when really it was very late to sound alarm. Quicker with COVID19. We’re all in this together.

The entire world is following the same pattern since no-one really knows correct path (no crystal ball). Gradual increase in gravity of issue & control methods. This global pandemic is unprecedented for most of us alive today. 21st century will be hugely changed by this Post CV19

I am wondering whether the progressive almost complete progressive shutdown is the way to go. Ita has practical experience of communicating in her role as editor in the past but no theory and no expertise in health messages.

The best thing Morrison could do is shut the ABC down as they only represent about 5% of the population which is made up by far left activists and inner city hipsters.

Ita should have stuck to what you she was good at - selling magazines !

Oh Ita speaking for everyone?

I think she should think about making ABC Plan B for the future lockdown in Sydney not whine about the PM. I just want some toilet paper for the bog!

Leftist ABC

You need to step down after that Four Conners last night to attack our SAS shame on your station ...what happen to National Security it's not any one business what our SAS do ...That's it Shameful ABC

It’s should concentrate on overhauling the ABC , to be relevant to today. But she is a media person and them folks LIVE BEING IN THE MEDIA. BORING

Watch out Ita, you’ll be gagged soon.

Yeah, but Labor. So mired is the LNP in near sociopathic, ego driven politics that anything the ALP have done is to be torn down or rubbished. It places good ideas out of reach for a hopelessly inept and bereft Gov't.

Anti Government, anti male, anti conservative. 🙄 The ABC arevjust ALP Stenographers. Pathetic really.

so are we - the mixed messaging is frightening.

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