Iconic South Australian wine brand Penfolds to launch 'made in China' vintage in effort to skirt Chinese tariffs

Iconic South Australian wine brand Penfolds has announced plans to circumvent steep Chinese tariffs on Australian wine by producing a wine made in China itself.The Chinese market boasts 52 million regular wine drinkersPenfolds parent company Treasury Wine Estates will release its first "made in China" vintage to the domestic market later this year.

TWE added it had entered into a "strategic co-operation agreement" with the China Alcoholic Drinks Association, the country's primary wine industry body, which would allow it to build China's "fast-growing wine industry capability."'Not surprised' wine executive saysin 2020 have devastated the market.Chief Executive of Australian Grape and Wine Tony Battaglene welcomed Treasury Wine's move as "a way to keep Australia's presence in the market.

"In general, most of the quality is at lower price points… so it's not of the quality of a Penfolds. Having said that, there's a couple of areas where you get small quantities of very high-quality wine.

Source: News Formal (newsformal.com)

MUAHAHAHAHAAAAAAA … excellent. Like Ferrari made in the US. Or Rolex made in India.

Finding new markets not going so well? Can’t wait to see beef and lobster farmers grow their produce in China one day.

The big question is 'will the winemakers and associated businesses vote for Scomo?'

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