Hip-Hop Artists: Capitalists of Genius

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Hip-Hop,Artists,Capitalism

The article highlights the entrepreneurial success of top hip-hop artists and how they have become creative giants and poster children for modern commercial capitalism.

The headlines around the top hip-hop artists focuses on spats and feuds, and obscures the fact that so many are capitalists of genius. It made headlines all over the world and, for the uninitiated to the world of hip-hop beefs to fully understand it all,

Consider two figures, symbols of where we have been and where we are going: legendary rapper, record producer, and entrepreneur. It is virtually impossible to have a conversation about business genius without mentioning the $100bn-plus man Buffett. Yet the likes of Jay-Z are hardly mentioned, despite the fact that, arguably, they have much more to teach the mortal world about success in business than Buffett could fathom.

And then there is Snoop Dogg, who was once charged with murder but acquitted, and is perhaps the most diversified conglomerate known to man, with his film career, reality shows, branded wine, branded cereal, canned gin-and-juice beverages, dogwear fashions, food delivery ads , photography apps Smiths and the Ice Cubes – he of the journey from NWA to gangsta rap to the Barbershop movie franchise.

And there’s Drake, the new king of pop and a human money-printing machine. Universal Music Group two years ago signed him to

Hip-Hop Artists Capitalism Success Entrepreneurship

 

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