In a stadium filled with 18,000 fans and with more than four million people watching on television, Australian Jaz Shelley was trying to do what few in the basketball world can.Iowa University’s Clark is the face of a boom in US women’s college basketball, a superstar who is the highest scorer, man or woman, in college history. She has earned millions of fans and dollars under the rules that now allow college athletes to profit from their fame.
When the game went to overtime, the CBS audience peaked at 4.45 million people as Clark lifted her side to their third straight title, 94-89. Shelley, 23, had a Big 10 tournament she could be proud of, setting school records for most points , most three-pointers and most assists over the four games but missing out on a rare win over Iowa left her fifth-seeded team in tears.“It sucks because I think we do everything the right way, work hard and were the underdogs. Plus they kind of win everything,” Shelley said.When the two teams played in Lincoln, Nebraska in February, they set a record for a Fox TV women’s college games with 1.
But after her second season, Shelley needed a change and instead of heading to the WNBL, she joined Nebraska.“A lot of people that come over here and then go home, go to a program that doesn’t fit them. Shelley, who can’t access sponsorship money while in the US as her student visa doesn’t allow it, thinks the marketing and extra social media buzz has fuelled the growth of the women’s game.
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