Dymocks says pandemic and TikTok drive higher book sales

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Dymocks boss Mark Newman says bricks and mortar stores and a strong online presence are the right model for book sales.

The managing director of book retailing group Dymocks says book sales across the industry are continuing to grow in the early months of calendar 2022 even as economies fully open up, with part of the rise stemming fromMark Newman, who has been running Dymocks in Australia for two years, said industry sales are up 2 per cent in the first few months of 2022, after a stellar 8 per cent rise in 2021.

Mr Newman, who is in Adelaide to open a new $3.3 million Dymocks superstore on Wednesday in the old Regent Theatre building off Rundle Mall, believes the omnichannel approach is the right one to drive maximum growth.Dymocks operates 50 stores, which is down from a peak of about 80 outlets when the business was almost exclusively bricks and mortar.“Consumers, authors and publishers all want physical bookshops to continue to thrive,” he said.

He said online sales across Dymocks are at about 15 per cent of total sales. Before the pandemic, online sales across Dymocks was about 5 per cent. Mr Newman said Dymocks does not have an aspiration for how high the online penetration might reach.Advertisement

 

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