Drake v Kendrick Lamar’s rap beef has turned very ugly – who is benefiting from such a spectacle?

This verbal boxing match is great entertainment, but the real winners are the artists and label executives getting rich off the spectacle

We see all the modern tools of warfare deployed: high- and low-tech espionage, infiltration of enemy camps, artificial intelligence . There has been kompromat , leaks, disinformation events, racial propaganda, social media hostilities. This has resulted in numerous direct, highly innovative “diss” tracks: some to make you think, some to make you dance, some to make you TikTok – all to defame the opponent.

The barbs are clever, but they are not all pretty, and that may eventually give the label executives pause. On the track Family Matters, Drake accused Lamar – afor socially important matters – of being a domestic abuser. On They Not Like Us, Lamar accused Drake of being a “certified paedophile”. It went from jousting, to sledging, to accusations of serious criminality – basking all the while in sustained profitability.The insults don’t have to be true.

And what is the wider effect of this verbal boxing match? It is in too many ways a tale of collateral damage: of two famous black men tearing each other down as entertainment for the masses, enriching themselves, bolstering stereotypes and all the while diminishing others who look like them.

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