Canva co-founder Cameron Adams has added to his growing list of start-up investments by backing an agriculture tech company, Agronomeye, after using its product at his own property in Tasmania.with an estimated net worth of $2.3 billion, owns a few hectares in Tasmania with his wife Lisa Miller, and the pair have been on a mission to improve the biodiversity of the land and return it to how it was before human intervention.Mr Adams was part of a group of investors who tipped $3.
Agronomeye creates detailed 3D digital maps of an individual farm, overlaying multiple sources of data to help producers see a fuller picture of their own property. The pair spent time getting to know farmers and agronomists to understand what would help make their jobs easier – putting down a credit card at the Imperial Hotel in the regional NSW town of Trangie, buying the local cotton farmers drinks in exchange for picking their brains.
“We leaned more into manned aircraft, going from imagery that told us something about the crop, into LiDAR that can tell us the height of a tree, the canopy coverage and details about the landscape.The company launched its digital twin product 12 months ago, and it is now in use across 2.5 million hectares in Australia. Its customers range from vineyard owners to livestock farmers, operating both small and large-scale farms.
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