Box office blues: why are so many films bombing this season?

It was rousing news for all within the industry after a precarious fall season that saw more misses than hits but its banner success still masks a far more worrying bigger picture. This Thanksgiving period might have seen Wakanda Forever top the box office with a healthy $64m over the five days but overall, it was the worst holiday showing since 1994 . In 2019, the total was $181m. This year it was just $95m.

Trade headlines about the concerning state of the box office have been brewing now for weeks. Universal’s prestige Weinstein investigation drama She Said, Billy Eichner’s landmark gay rom-com Bros, the acclaimed Cate Blanchett-led drama Tár, David O Russell’s starry caper Amsterdam, period whodunnit See How They Run, George Miller’s garish fantasy Three Thousand Years of Longing and even Dwayne Johnson’s DC outing Black Adam all underperformed on different levels.

“There has been a systemic shift in how audiences want to view content today,” said Dallas Lawrence, senior vice president at Samba TV, a company that gathers audience analytics. “We were already on a trajectory to a future where all content would be streamed, and the Covid-19 pandemic accelerated this significant shift by several years.”

It’s reassuringly clear in 2022 that people around the world remain willing and comfortable to go to the cinema. This year has seen major, easy-to-predict franchise hits like Jurassic World: Dominion , Doctor Strange in the Multiverse of Madness , The Batman and Minions: The Rise of Gru but also original successes like Elvis , Nope , Smile and The Lost City .

Because they s u ck s! It is not wokeness just they are not able to write a good one

I thought it was obvious. They bomb because they're rubbish. Movie makers think that being deprived of going to the cinema for a couple of years means we'll accept any ole trash as acceptable entertainment. In fact we've learned how good it is watching a movie at home in comfort.

Most films bomb every year.

boring? 🤷‍♀️

Airminded They are trying to appeal to what really is a small audience base

Cause they are woke shit!

Because they are woke

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