This likelihood raises the question of how much of a threat the new service will pose to existing services like Netflix and rival local Stan in a market that is beginning to look saturated.The Sydney Morning HeraldFor Stan, the first challenge for Stan will be to withstand the loss of Disney's popular content from its own service.
Another potential tie-up with Stan could've been with Disney's Hulu, but Marks watered down this speculation saying much of the content on that service was already being acquired, including through MGM and a recent deal with Paramount. "Disney+ is a bit of a different product. Very family-focused ... Stan certainly we tend to be broad appeal, families, men, women, older people, younger people, Stan has a range of content that appeals to different audiences so it's a bit of a different proposition".
This may be so, but Nine's executives would be right to be wary of yet another disrupter in a growing crowd of options like 10 All Access, Kayo Sports, Apple TV+ and Amazon Prime Video.
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