Disney chairman of direct-to-consumer and international Kevin Mayer.Speaking to international media including, Disney's chairman of direct-to-consumer and international Kevin Mayer said the studio was looking at following Disney+ with international launches for its Hulu and ESPN+ internationally.
"Our proclivity would be to fully own our services just because we can control them, however, given certain market conditions it might make sense to take on a partner," Mayer said. "We haven't identified any markets yet where we're definitively going to do that, but I would never say that we won't do that. There might be times where that makes sense."
"These brands confer a huge benefit to us and they also confer boundaries to us," Mayer said. "Brands only mean something if they're focused and they do have boundaries and our brands were really powerful and they resonate with consumers."But there are limits, we're not going to have anything that's R rated or TVMA on the service," Mayer said.
Mayer said the platform would follow the trend away from content "bingeing" and instead offer its original content on a weekly basis. While Netflix has mostly dropped all episodes of a season at once, other platforms, such as Hulu and Apple TV+ are shifting back toward weekly episodes.
$9 and a ridiculous amount of content going back almost a century, I'm in
Compelling? Lol, o.k
🤮
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