Men unable to change diapers; women cleaning while men kick their feet up on the couch; women having trouble with parking: Scenes like these, which play on gender stereotypes, are now banned in British advertisements. Britain's advertising regulator announced the changes in December, but companies were given a six-month adjustment period before they took effect.
The guidelines were developed after a report from the regulator found that gender-stereotypical imagery and rhetoric "can lead to unequal gender outcomes in public and private aspects of people's lives." With the new guidelines, Britain joins countries like Belgium, France, Finland, Greece, Norway, South Africa and India, which have laws or codes of varying degrees and age that prevent gender discrimination in ads. Norway, for example, has had a law prohibiting sexism in ads since 1978.
In 2017, an ad by Rimmel featuring model Cara Delevingne was banned after it was found to be misleading by the Advertising Standards Authority.The Geena Davis Institute on Gender in Media worked with Google to analyse more than 2,000 English-language commercials: It found that between 2006 and 2016, the number of female characters in video advertisements remained essentially unchanged.
About time. It's not too long ago that ad agency creative folk (blokes, inevitably) would describe a brief for a grocery product as a '2ck'...'2 c***s in a kitchen'. Horrible, but true.
Yes. Yes. Yes. We’ll do our bit.
It became a thing of the past by the 80s didn't it?
Well, Brexit is looking a bit too hard for the moment.
PC gone mad as usual. A generation of wankers has been spawned. Why not just ignore this bull-shit?
Political correctness is the cult of the privileged. Common sense drives the people. Folks are waking up!
Will advertisers be capable of breaking the mould? Also, is this a cut and paste article? 'Diapers' in opening lines; don't we have nappies in Oz?
Gender denial is creating a bunch of lies and fake situations, truth is unimportant to those who seek to wipe out gender just because they think they can. Very evil.
Thought police - RIP UK
Are you suggesting that all behaviour is due to culture. Let's see men having babies and breast feeding. Let's see women running the 100 metres against men and of course playing Rugby against men. Oh females could play tennis against men too.
Who cares. Everything good and bad of the past will have to be deleted from memory now since we can’t say shit. Bye bye comedians.....
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