Zimbabwe's presidential candidates use music and celebs to attract crucial youth vote | News24

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The local version of Jamaican dancehall has become the unofficial soundtrack of Zimbabwe's presidential election as candidates go all out to woo a key generation of voters who were children when long-time ruler Robert Mugabe was ousted.

Supporters of Zimbabwe's ruling party ZANU PF wave their party flag during a rally addressed by party president Emmerson Mnangagwa, in Harare on 9 August 2023.Zimbabwe's presidential candidates are using music and pop stars to woo young voters.

The local version of Jamaican dancehall has become the unofficial soundtrack of Zimbabwe's presidential election as candidates go all out to woo a key generation of voters who were children when long-time ruler Robert Mugabe was ousted six years ago. Any path to victory has to lie through the three-quarters of Zimbabwe's population that is under 34. The one-sixth of the registered electorate who are first-time voters will be crucial."There is a high probability that this election will be decided by the first-time voters," said Brighton Tamberekera, a projects officer at vote watchdog Zimbabwe Election Support Network."We hope that the youths who are registered do turn up to vote.

While the election is competitive, few believe it will be free and fair, as so many past votes were marred by systematic violence and voter intimidation.I am not voting because our votes never count anyway. They always rig, so there is no point.Mugabe's decades-long rule was marked by disastrous economic policies such as printing money to pay the government's bills, leading to a billion percent inflation at one point.

 

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