This week Mr Price Group announced the purchase of upmarket e-commerce and bricks-and-mortar retail brand Yuppiechef, marking another step in its strategy to grow its customer base.
Mr Price Group CEO Mark Blair said: “Yuppiechef is a business that we believe will give us the right offering to gain access to a higher-income customer base and greater share of wallet.”..A subscription gives you full digital access to all Sunday Times content.Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.
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