YouTube accused of sidelining black people in Kids app

A child interacts with the YouTube Kids application in New York, the US. Picture: BLOOMBERG/TIFFANY HAGLER-GEARD

“I’m seeing YouTube promoting Black Lives Matter, but with the Kids app, they’re showing that certain kids don’t matter,” said Zontay, a former music teacher. “You scroll for a long, long, long, long time before you get to a black face.” When reached for comment, a YouTube spokesperson responded with a statement saying: “We are committed to supporting and amplifying black creators on YouTube Kids and have launched programming initiatives designed to highlight equality, racial justice, and activism for kids of different ages, but we recognise there’s more to be done.” YouTube, part of Alphabet’s Google, pitches itself as an equaliser in the media world, allowing anyone to upload videos and amass an audience.

She suspects YouTube’s algorithm may be at work, surfacing similar videos from families with a different racial profile. “It’s more digestible to see very lily-white families doing things,” she said. “It’s just unfortunate.”

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