‘You can’t afford not to be in Africa’: So many reasons to be positive

There are a multitude of reasons to be positive about African business.

Levels of confidence among businesses operating on the continent have increased, especially in the banking and telecommunications sectors. Kupe urged those at the gathering to take a long-term view of the economic history of Africa’s development. “Many times when we venture onto the continent we ‘cut and paste’ management teams from South Africa. This creates a two-tier structure within the business.”“If they do not see themselves as part of the business, the trust deficit can set in quickly and become too big to bridge,” she said.

“We always appoint local chief executives and boards as they give us guidance as they know the terrain and are invested in the success of the business.

Source: News Formal (newsformal.com)

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