Womandla! Women more likely than men to use rewards programmes

New research shows that women are significantly more likely to save money by using customer loyalty programmes. But as household budgets come under serious lockdown strain, it makes sense for everyone to sign up, start earning points – and increase their financial savvy in the process.

The reason why women are the biggest users of Rewards programmes is that they are often the ones making the spending decisions in the household. Interestingly, our OMSIM special report also shows that compared to their male counterparts, fewer women have fallen behind with their household bills, cashed in savings or investment policies, or missed credit card or store account payments.

“By using the free resources like the budgeting tool or informative online videos, Old Mutual Rewards offers members the ability to improve their financial knowledge and ultimately help them make smarter financial decisions. The plus side is that members are rewarded with points for engaging with the calculators and videos. Points that they can invest into their Money Account, or redeem at any of our Rewards partners or donate to a number of charities.

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