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Wine industry enters digital space to boost sales during the lockdown

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The wine industry has no doubt been one of the businesses worst hit by the lockdown, but a new digital platform that is aimed at promoting the country’s wine exports globally, brings a glimmer of hope to this battered sector.

The Cape Export Network, a brainchild of Wesgro and Wines of SA, which is being introduced in the country on Thursday, will help wine buyers and importers who have an interest in local wine to safely select wine of their choice using criteria that include wine type, tasting notes as well as the region where the wine has been produced. Based on their selection, the platform will present wines listed that meet these criteria.

With the uncertainty surrounding the future of large trade fairs in a post-Covid-19 world, the digital platform is set to take SA wines to the world and “as a supplier of premium wine brands globally”, said Siobhan Thomson, CEO Wines of SA.

 

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