Now might be the time to turn off Netflix and start putting together a come-back plan to prepare for life after lockdown. One thing’s for certain: Hoping for things to get back to the way they were is not a good strategy.
So, what does all this mean for us, as we a) try to get through the rest of this lockdown; and b) start thinking about how we can rebuild our lives when things return to some kind of normal? In every crisis there are winners and losers. Take Zoom, for example, it’s gone from 20 million daily users to 200 million daily users in two months, increasing its value by $36 billion. It’s become one of the most valuable and relevant tech companies globally. Airlines, on the other hand, fear this might be the end of the golden era of air travel.
Those who anticipate these kinds of changes early will have first-mover advantage. Crises can lead to growth by forcing us to try things we wouldn’t usually do.Already, I’ve been impressed by the number of people who have found creative ways to adapt their work or businesses.for example Businesses and individuals that find a way to pivot like this to stay relevant at this time might even find themselves in a better position than they were before.
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