What’s in a name? Nosecco a no-go as furious Prosecco takes it to court

An employee works at the Pol Roger Champagne factory in Epernay, eastern France, March 7 2019. Picture: FRANCOIS NASCIMBENI/AFP

In fact, with the unprecedented focus on health precipitated by the novel coronavirus outbreak, the opportunities for categories such as fake meat, fish and eggs may be even bigger.Nosecco has been sold in the UK since 2017, and Les Grands Chais de France, the country’s largest independent wine producer responsible for JP Chenet and Chemin des Papes wines, wanted to establish a trademark for it.

The company is not alone in facing delicate marketing issues when it comes to new food categories. It has long been debated whether dairy alternatives can be classed as milk. In Sweden, that’s culminated in a “milk war” between the country’s dairy industry and Oatly, a Swedish manufacturer of oat milk.

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