Over the last year, countless decisions have been made on the assumption that remote working will be dominant even after Covid-19. People moved out of city centres, bought houses with office space, adopted pets, stocked up on Pelotons and replaced fridges. Companies meanwhile adapted their strategies to cater to these home workers — closing stores, ramping up their websites and offering more items such as loungewear.
There are already signs that this return is under way. Bloomberg’s Pret Index, which tracks transaction volumes in its cafes across the UK, shows that more than half of workers in London’s financial districts may be back in at least three days a week. Macy’s said it was seeing sales of men’s tailored clothing recover. Pets adopted in the pandemic are being returned to shelters. And life is coming back to London’s property market.
In the UK, Pret is also trialing shops within Tesco supermarkets. It’s a smart strategy. Greencore Group, which supplies food retailers, said home workers are now popping out for lunch more often. Why not grab a sandwich at your most convenient grocery store? But if these people return to the office en masse, Pret can simply rein in the trial.
For example, Nordstrom’s seven local outlets in Southern California and New York City — introduced before Covid-19 but since expanded — act as pickup and return points for online orders and provide services such as alterations, styling and gift wrapping.
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