Covid-19 has catapulted vitamin D into public consciousness, many claiming that taking vitamin D supplements is effective in preventing or treating the coronavirus.
The sunbed industry has capitalised on the heightened vitamin D awareness, claiming that sunbed sessions are a good way to boost your levels of the vitamin. But the UK’s Advertising Standards Authority takes a dim view of such claims. “Studies suggest that regular, moderate sunbed use will raise the levels of vitamin D in healthy adults by an average of 40% ... Tanning in a sensible manner can create a whole host of health benefits.”
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