If you’ve been browsing TV channels in the hope of catching a live game during lockdown, you’ll have been sorely disappointed. Unless you’re into watching professional darts , the menu has been short.
The need for humans to compete is wired into our DNA, so the lack of physical opportunities and opponents available during lockdown to test our wits and skills against, has left a significant void in many people’s lives. Especially the lives of SA’s youth. Enter esports. Never has a moment been more ripe for adults and children to discover the joys of online sports-play. In fact, esports has become so popular that online leagues are flourishing and attracting thousands to watch and compete. The thrones we’ve left behind in our traditional sporting arenas are being usurped in the virtual space.
Thulani 'LighteR' Sishi from Big 5 Esports warms up before their final CS:GO match at the VS Gaming Masters tournament at Comic Con, Johannesburg.What we’re learning, especially during lockdown, is that esports and gamification present prospects for brands to breathe new life into their marketing strategies and engage with the youth through one of their favourite pastimes.
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