British Airways is offering its first-class passengers an opportunity to experience 3-D movies high above the clouds via special virtual reality masks.
The UK airline has teamed up with SkyLights, a French-American firm that made its name in immersive entertainment especially designed for air travel, to kick-start the experiment, which should run until the end of the year. Passengers traveling in British Airways’ first class section on the London Heathrow-New York JFK route will be given the opportunity to enjoy a custom selection of films, documentaries, and travel content converted to three dimensions — some of which in virtual reality.
SkyLights had already collaborated with XL Airways in 2017 to make VR masks with a choice of 21 films available for rent for 15 euros. Smaller masks for children are also available.
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