US whiskey exporters struggle after year of EU tariffs

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Foreign governments subject to trade tariffs have targeted American distilleries and their bourbon and rye whiskeys for retaliation.

File: Foreign governments subject to US President Donald Trump's trade tariffs have targeted American distilleries and their bourbon and rye whiskeys for retaliation.BRISTOL - When Europe's tariffs on US whiskey hit in June 2018, craft distillery Mountain Laurel Spirits LLC lost 10 percent of its sales overnight as its European distributor simply stopped buying its award-winning Dad's Hat Pennsylvania Rye Whiskey.

The industry fears new tariffs under consideration by the US government could result in even higher tariffs on their products in Europe. In the 12 months before the tariffs hit, the United States exported $757-million of rye and bourbon. From July 2018 to June 2019 exports were $597-million. Exports are a sizeable chunk of sales the US whiskey industry, which generated $3.6-billion in revenue in 2018.

The US Trade Representative's office is preparing to slap tariffs of up to 100 percent on $1.8-billion worth of European spirits and wine in response to illegal European aid to planemaker Airbus, the most recent development in a 15-year-long trade dispute between Europe and the United States.

 

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