US government’s antitrust bid against Google trumps that of states, legal experts say

The Google logo is seen at a Google Store in Manhattan, New York, US. File photo: ANDREW KELLY/REUTERS

The suit mirrors allegations in another antitrust case brought against Google in New York federal court by a Texas-led coalition of 17 states in 2020. Both suits accuse the Alphabet-owned company of abusing its dominance in online advertising, which Google has vigorously denied. Still, Allensworth and other experts were sceptical that a court would force the sale of a business unit at a company as large and central to the economy as Google. Google’s ad-tech business accounted for about 12% of the company’s revenue in 2021 and plays a vital role in its overall sales.

The federal “complaint has a degree of specificity that the other Google complaint does not”, New York University law professor Harry First said. “That indicates that they are very serious about actually changing the structure of Google's ad tech business.”The Texas attorney-general's office did not respond to a request for comment while the justice department declined to comment. Google did not immediately respond to a request for comment.

For example, after New York and 12 other states sued to block the merger of wireless carriers T-Mobile and Sprint in 2019, the US government argued the deal should go forward because it would improve wireless coverage in rural areas.

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