Understanding ashwagandha: Traditional medicine turned social media sensation

Ashwagandha has shot to popularity due to the rise in influencer and celebrity endorsements on social media.

Ashwagandha, an ancient herb known scientifically as Withania somnifera, has recently garnered significant attention on social media platforms for its purported health benefits. This evergreen shrub, also referred to as Indian ginseng or Indian winter cherry, has a long history of use in traditional medicine, particularly within Indian, Asian, and African cultures.

Its resurgence in popularity can be attributed to numerous personal testimonials shared online, highlighting its effectiveness in addressing stress, anxiety, fertility issues, and more.South Africans need to be in the know if we want to create a prosperous future. News24 has kept the country informed for 25 years, and we're about to enter a new chapter of fearless journalism. Join our free subscription trial to unlock this story and a world of news aimed to inform, empower, and inspire.

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